![]() ![]() Chester was an instant hit and has since become tightly associated with Cheetos. ![]() As The New York Times reported, Chester was the creation of the DDB Needham Worldwide advertising agency, hired by Frito-Lay - which produces the salty snacks - to come up with a fresh, new brand mascot. Chester Cheetah first entered the pop culture firmament in 1986 in a series of animated TV commercials for Cheetos.
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